We provide our clients with what we call Usable Truth™. We don’t tailor, hedge, or adjust our findings to fit a company’s self-perception or a department’s agenda. The truth is not malleable, it simply is. That is what we uncover and clearly report to you. Usable Truth is, by definition, an accurate, fog-free, highly actionable report on our client’s reality.

We interview your current or prospective customers or suppliers to help you better understand what you are doing well and where you can improve. We permission record the interviews and provide the recordings* with specific recommendations in our final report. We help your internal teams better understand your customers' special perspectives of your product or service, new or existing, yours or your competitor’s. As an external party we are agnostic and report your customers’ unvarnished opinions, completely devoid of the political haze internal reviews and studies too often generate.

Our focus is on quickly collecting concrete, concise, relevant to you information and translating it into evidence-based action items that you can use to increase your company’s revenues.

Our rapid process allows your team(s) to implement informed changes quickly.

* We provide recordings or transcripts, as preferred. Where the interviewee prefers to remain anonymous, the transcript is redacted and, in such cases, no recording is provided.