"Corpcraft™" is a Parcon Research trademarked term used to describe the running of a company. When a company or executive displays good corpcraft they are making decisions that result in a sustained increase in shareholder value. In Parcon Research's perspective that's what it all comes down to. This extends to an entire perspective, When we do executive searches, excellent corpcraft skills are what we are looking for in candidates. When we are looking for acquisition targets for clients, the presence of good corpcraft is a vital variable. Corpcraft at its poorest is reflected in shareholder disasters like those of Enron or WorldCom, brought on by people and/or boards that have an impaired sense of shareholder value. The only upside to individuals and companies with poor corpcraft is that they are generally easy targets for elimination because they help bring it on themselves. So, in Parcon Research's view, it comes down to this: does a person or company possess good corpcraft or not? And if not, what is the cost and what should be done about it? An important note about leadership Good corpcraft is often an integral part of good leadership—the two are synergistic. Unfortunately, great leadership and great corpcraft are not always present in the same person. A skilled, well-intentioned corporate leader (e.g., a leader of people) can lead his or her company to doom without adequate corpcraft skills. The magic comes, for the employees and shareholders alike, when the person at the corporate helm possesses BOTH traits; great leadership coupled with great corpcraft. This is why some companies are great and endure, and others just plod along or whither and die. |